Race Offers a Special "Treat": A Trip to International Championship in Year 2000
by Aldina Tracey
NEW YORK (August 18, 1999) - Cincinnati will host the second annual Avon Running National 10K Championship, it was announced today by Susan J. Kropf, President of Avon North America. More than 1,000 women of every age and fitness level will participate in the 10K (6.2 mile) race and 5K (3.1 mile) walk/fun-run on Sunday, October 31. Three winners in the 10K race will receive an expense paid trip to the second annual Avon Running Global Championship, which will be held in Milan, Italy on May 21, 2000 with a total prize purse of $50,000.
Cincinnati was selected because of the outstanding Avon Running 10K hosted by the city in October 1998, when Cincinnati was one of 10 cities on the Avon Running inaugural U.S. Circuit. Participants will include emerging champions and amateur runners and walkers from around the country. The program includes both a 10K run and a 5K fitness walk/fun run to offer participation opportunities for the nearly 40% of the women in the Avon Running program who are beginners. Studies show that regular running and walking can substantially reduce the risk of cardiovascular disease, the number one cause of death among women. The Cincinnati event will also feature a special race to inspire young children - the first-ever "Halloween 1-Mile Dash", for children ages 7-10 in Halloween costumes. The Halloween 1-Mile Dash allows children to participate in a fitness program in a fun atmosphere.
"We are delighted to have selected Cincinnati as the host of the Avon National Championship," said Ms. Kropf. "The Cincinnati area is home to a major manufacturing facility and national call center for Avon U.S. in nearby Springdale. What's more, Cincinnati has a tremendous reputation for outstanding sports events."
"This is the opportunity of a lifetime," said Julie Isphording, one of the race's co-directors and a member of the 1984 Olympic Women's Marathon Team. "Women of all ages and fitness levels can enter Avon Running and get to the starting line of fitness. Competitive runners can race against some of the best women road runners in the United States, and three women will win their ways to one of the most prestigious women's road races in the world in Milan next year."
Competing in Cincinnati will be the visiting champions of each Avon Running U.S. event, including Dallas, Atlanta, Denver, Baltimore, Sacramento, Hartford, Portland, OR, Chicago and Kansas City. These champions include the overall winner, the masters (over-40) winner, and the Avon Sales Representative winner, plus all runners who have won enough total points through high overall placing in Avon races across the U.S.
Avon Running Global Women's Circuit Promotes Benefits of Regular Exercise
The 1999 Avon Running Global Women's Circuit is building upon its first-year success and spreading the word about health and fitness to tens of thousands of women worldwide. Through Avon Running, these women learn about the benefits of a regular running and walking regimen, especially the impact on cardiovascular health, which is the leading cause of death among women.
Unprecedented in the sport of women's road racing, Avon Running is the only global circuit of its kind that provides women the opportunity to pursue elite racing, moderate running or just simple fitness in unified events. In addition, unique grassroots training workshops are conducted in each race city. These clinics support beginner walkers and runners as they get on the road to fitness. Last year, nearly 10,000 women registered for the workshops, which consisted of lectures and panel discussions on topics such as fitness, nutrition and running safety, plus training workouts for enthusiastic groups ranging from 20 to 600 women.
In addition to encouraging American women to develop a fitness regimen, a portion of the U.S. Avon Running entry fees supports the Road Runners Club of America and the RRCA's "Roads ScholarÔ" Program, which provides training funds for deserving, developing women runners. In 1998, Avon Running U.S. Circuit events generated more than $25,000 for this grant program, and over $150,000 for local RRCA Clubs.
Brief History of Avon Running
Avon made a strong commitment in support of women's fitness in 1998 with the launch of Avon Running Global Women's Circuit. To realize its grass roots mission - "to bring women to the starting line of fitness" - Avon Running conducted 23 events in 12 countries, attracting more than 50,000 women to the Circuit's 10K runs and 5K walks, far exceeding expectations. In 1998, races averaged approximately 2,000 women, doubling the Circuit's anticipated participation.
In 1999, the circuit expanded, with 29 events in 12 countries. In addition to the USA, countries that host Avon Running events include Germany, Hungary, Italy, Canada, Brazil, Chile, Mexico, Venezuela, Malaysia, the Philippines and Thailand. In 1999, the Global Championship was held in New York City. The 2000 Global Championship in Milan will mark the third Avon Running event in Italy, and will include competitors from all participating countries.
Avon is the world's leading direct seller of beauty and related products, with $5.2 billion in annual revenues. Avon markets to women in 135 countries through three million independent Sales Representatives. Avon product lines include such recognizable brands as Anew, Skin-So-Soft, Avon Color, Far Away, Rare Gold, Natori, Millennia, Josie, Starring, Avon Skin Care, and Women of Earth. Avon is also one of the world's largest manufacturers of fashion jewelry, and markets an extensive line of apparel, gifts and collectibles. More information on Avon and its products can be found on the company's website: www.avon.com.
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