ALBUQUERQUE, N.M. - SoBe Sports System will be the official performance beverage of USA Track & Field, USTAF President Patricia Rico announced on Thursday. The announcement was made during the Opening General Session at USATF's 22nd Annual Meeting.

The four-year deal between USATF and South Beach Beverage Company will make the SoBe Sports System available to a wide range of USATF athletes. The product will be provided at USATF's youth and junior championships for athletes 19 years old and younger, and to America's elite track and field athletes at all the events on USATF's Golden Spike Tour, as well as USA vs. THE WORLD competitions.

"It gives me special pleasure to announce the signing of a new, multi-year agreement with the great beverage company, SoBe Sports System, to help develop our sport," said Rico. "We welcome SoBe as a key member of our sponsor family."

"We're thrilled that SoBe Sports System will provide its fine products to our elite athletes, as well as our future young stars in our youth programs," said USATF CEO Craig Masback. "As the World's #1 Track and Field team, our athletes deserve the very best. We're confident that SoBe Sports System will provide the finest in performance beverages at our events."

"We're excited about the SoBe Sports System becoming the official performance beverage of USA Track & Field," said Billy Bishop, SoBe's vice president of marketing. "This association will allow us to demonstrate the benefits of the SoBe Sports System at all levels of competition in a sport that requires speed, strength and endurance to excel."

SoBe's products are distributed in the U.S., Canada, Bermuda, Puerto Rico, the United Kingdom and the Caribbean. The company is headquartered in Norwalk, Connecticut.

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Special thanks to 
Ryan Lamppa, Running USA Media Coordinator for providing us this press release.
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